Fatimah Gifford – Executive Director

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Fatimah Gifford (she/her) is a committed advocate who brings extensive experience in reproductive health, rights, and justice as well as organizational leadership to her role as Executive Director of Provide.

Fatimah Gifford holds a Master’s Degree in Organization Development and Change and a Bachelor’s degree in Business of Science and Business Administration with a concentration in Marketing both from Hawaii Pacific University in Honolulu, HI. She began her career in marketing, public relations, and communications nearly 24 years ago by executing community events for Hawaii Pacific University and soon began her work with developing, implementing, and managing marketing and public relations campaigns for the Army National Guard as well as the Department of Public Safety.

She began working in reproductive health and rights work with Whole Woman’s Health as the VP of Marketing and Communications in March 2013, and quickly committed herself to advocating for Black folks.

Fatimah has been front and center in the culture wars and stigma eradication in Texas and beyond. She has fielded hundreds of national and local media calls including NPR, MSNBC, Associated Press, Ebony, HBO, Showtime, TBS, and the New York Times. She has also become a fixture in community activism and often speaks on panels in addition to community events engaging her audiences on the importance of understanding what their reproductive rights are.  She also played an integral part in developing and coordinating national communications strategy with the June 2016 Supreme Court landmark win, Whole Woman’s Health v. Hellerstedt, which overturned House Bill 2 that restored safe abortion access to Texas communities.  For her efforts and tireless work, she was named the Person of the Year by the Lilith Fund for Reproductive Equity.

Fatimah also briefly joined URGE: Unite for Reproductive & Gender Equity as the Communications Director. At URGE, a national reproductive justice organization that centers its work on young people, specifically Black women, people of color, and LGBTQ folks, Fatimah recreated their Communications department to lift up the voices of marginalized young people throughout the South and Midwest.

She currently serves on two non-profit Boards in addition to her leadership at Provide: Ibis Reproductive Health, a global organization that drives change through research and principled partnerships that advance sexual and reproductive autonomy and choices; and, Physicians for Reproductive Health organizes, mobilizes, and amplifies the voices of medical providers to advance sexual and reproductive health, rights, and justice.

When she’s not pouring herself into her work, she loves to travel and often dedicates her spare time and countless hours of cheering and supporting her two adult sons while loving on her cat, Gus, and miniature dachshund, Dutch.